As the use of social media marketing spreads out, more companies are starting to exploit it. A number of businesses are currently starting to recognize the leverage of online tools in setting up a community wherein their potential clients can mingle – the crucial groundwork of social media marketing. On the other hand, the current query amongst these businesses is “what must we do now?”For companies that may have already created online communities and possess a certain familiarity on how to make an online presence, the next step to be done would be to use social media marketing advanced tactics.These social media marketing advanced tactics are strategies that go beyond the standard social media presence. Prior to carrying on with the utilization of advanced tactics, you have to make sure that your business has already understood the basic ideas about social marketing, has crucial comprehension on online marketing, and has a familiarity with drawing the attention of prospects. Once you have fulfilled all of these conditions, you may now use all or any of the following social media marketing advanced tactics:1. Take Advantage of MultimediaMultimedia is an efficient strategy to capture the attention of prospects because of the fact that the web is broadly utilized by people nowadays in looking for photos or videos of products that they would like to purchase. What’s good about this strategy is that it is not difficult to carry out, and has been proven to be competent, among other social media marketing advanced tactics.Show images of your goods, as well as your workers. By doing so, you may gain your customers’ trust and provide them the assurance that they can avail of your products safely. Video clips are very much effective as well, seeing that they could make your prospective customers feel important, and you can even make use of videos to construct powerful online communities in social networking sites. Furthermore, videos also let consumers have a comprehensive knowledge of the concepts in relation to your products – superior to any well-written piece of writing.2. Mix Online and Offline MarketingWhile many users utilize the web, there are still a few who depend on offline advertisements to learn more about products. By merging online and offline advertising, you could reach more prospective customers.You may do this by putting your site or online community’s URL on your flyers, posters, and other offline advertising means. With this tactic, you can cause your community to grow, and even earn the trust of more prospective customers.3. Personalization of Messages on Social Networking WebsitesSocial networking websites let you achieve a certain kind of bond with your potential clients, but it’s quite repugnant if the updates you post are the same for EACH social networking site. The fact is that prospects would not like reading posts that apparently appear to be programmed. So whenever you update your Facebook, Twitter, Tumblr, or any alike social networking site, remember to customize your messages, and make it sound like you’re directly speaking to your followers. Also make sure that the message you post on one social media website doesn’t relay the exact similar message as what you posted on another.4. Directories and ListingsThis is probably among the primary social media marketing advanced tactics considering that it is normally the technique that can earn you a lot of customers. It is important that you post your company on online directories so that prospects can discover it without much trouble. Furthermore, if you have an outlet or place they can go to, don’t forget to add it to online maps such as Google’s and Yahoo’s.5. Promos and ContestsSocial media marketing doesn’t stop at making your online community develop. A strong connection with your clients is an important step in making your community grow. A great technique to reinforce the connection between your business and clients is to hold contests. Doing so will make you get AND keep your prospects’ interest by connecting them through enjoyable activities. Discounts and promos solely given to them is also an effective technique to make them believe that being a member of your community is worth it. This social media marketing advanced tactic is certain to turn prospects into actual buyers.Social media marketing is more than building a presence for your business. It involves making your online community grow and be productive. The said social media marketing advanced tactics will surely help you make your marketing more successful and your sales develop.For more information regarding advanced social media marketing tactics, please refer to my author bio below.
Recently, a business owner called my office, sharing his concern that articles posted to the business Facebook page weren’t about his business specifically, and that he didn’t see the value in social media because it didn’t seem like it was being done “right.” While there is still no one way to make social media marketing work for everyone, there are ways to better establish an online presence and personality that will only help your business grow its brand online and offline. Let’s review some of the facts in this particular case:The business owner said customers asked about the articles posted on FacebookConversations being started at your place of business because of social media gives you a chance to chat it up with your customer and get to know them even better so you can offer even more customized service. In this case, people were curious about some of the articles posted (usually related in some remote capacity, but often about local news or other interesting events trending online), and the business owner simply didn’t know how to respond. Social is about being social, and it does often extend into the business space, so staying aware of your social campaign will definitely help you engage customers on a more personal level. Be prepared to get social in the real world!Many business owners simply do not understand the purpose of social media, because it is often times still new to the individuals working at the business. In this case, it is always best to educate yourself on your investment, or for social media marketers to educate their clients on the approaches and goals of their social media campaign. This particular case was unusual because contact was a consistent challenge throughout the months of the campaign’s run. From a social media marketer to business owners everywhere, my best piece of advice is this: Before you go social online, make sure you understand how it will work, establish goals, and educate yourself on the products and services you’ll be paying for. This gives you an understanding of how the social media marketer will be operating and gives you confidence in how you respond to the service results. Everyone should know what they’re spending their business dollars on! It’s your hard earned money, after all.Leads were generatedThe most important part of this particular case was that leads were, indeed, generated from the social media. Six were counted over a period of a couple months! If the company had actively pursued those leads, which were relayed to salespeople at the business via email and telephone contact, those leads would have paid for their social media for a year, and left them with a pretty profit, to boot. In short, their social media performed, and the business owners did not understand it or have enough interest in it to see the value of social media, even when it was becoming quite clear.The moral of this story? When social is not taken seriously by the business owner, opportunities will be missed, and the connection with customers will weaken over time. This comes down to involvement and communication. A business owner who makes contact challenging will miss out on leads whether they go social or not. Simply put, availability generates sales. If you make yourself hard to contact, your potential client will go to the place that IS available. Social is an extension of your availability as a brand. By going social and extending additional outlets for customers to reach you with, you give your business an upper-hand in communication and customer relationship building.